Penny Black

Penny Black is a SaaS marketing platform designed for ecommerce brands, focusing on automating hyper-personalized packaging inserts, notes, and flyers during the pick-and-pack process. This approach enhances unboxing experiences, boosts customer loyalty, and increases customer lifetime value. The company, incorporated in Belgium in April 2022, was founded by AGFA and 9.5 Ventures and has recently rebranded to Stord Unbox. Penny Black's core offering features a marketing tool with a 100% open rate, allowing for personalized campaigns based on customer data such as demographics and purchase history. Key functionalities include automated generation of personalized inserts and notes, data syncing from ecommerce platforms, and integration with third-party logistics providers for scalable deployment. The platform has demonstrated a cost-per-print model that delivers significant ROI, improving customer retention and reducing customer acquisition costs. The company has collaborated with global fulfillment providers and has reported success stories, including a notable revenue increase for the supplement brand Zooki through its personalization efforts.