Pratika Consultoria Comercial

Pratika Consultoria Comercial is a commercial consulting firm based in São Paulo, Brazil, founded in 2012. The company specializes in optimizing and transforming commercial practices for large and medium-sized enterprises across various sectors, including education, telecom, retail, and franchises. With a focus on marketing and sales, Pratika addresses commercial challenges from strategic planning to tactical implementation. The firm employs a proprietary methodology to deliver high-performance consulting services, having successfully completed over 300 projects. Pratika's services aim to enhance business impact and visibility, particularly for franchises, by improving sales practices and achieving new performance benchmarks. Notable team members include Henrique Usuelli Bacellar and Marcelo Hallack, who bring extensive experience to the firm.