Project 33

Project 33 is a LinkedIn-focused agency that specializes in building founder brands and enhancing executive communications for established B2B tech companies, particularly those in the B2B SaaS sector with high annual contract values. Led by Finn Thormeier, the agency helps founders, CEOs, and executives produce consistent thought leadership content through a streamlined process that includes weekly interviews, resulting in multiple posts each week across various formats. The agency employs a 7-step Founder-Led Marketing framework designed to generate qualified demos for B2B SaaS companies. This framework includes selecting subject matter experts, developing a content strategy, and distributing engaging content to reach target audiences. Project 33 also offers a podcast, "The Founder-Led Marketing Show," featuring insights from B2B tech leaders, along with case studies and other resources. Their approach has led to significant outcomes for clients, including substantial pipeline growth and increased demo bookings.