Prological

Prological is an Australian supply chain consultancy founded in April 2010 by Peter Jones. The company specializes in supply chain strategy, warehouse design, freight optimization, and network design, serving clients primarily in Australia and New Zealand, with projects extending to Asia, Europe, and North America. Prological has successfully completed over 150 projects, focusing on delivering operationally sustainable solutions that drive cost reductions and efficiency improvements. The firm employs proprietary methodologies like the Authentic Action Wheel and the Authentic Leadership Model to enhance strategic focus and management practices. Prological offers tailored services, including supply chain optimization, warehouse design, business strategy development, and reporting services that transform data into actionable insights. The company is committed to providing independent advice and supports environmentally sustainable supply chains. Prological fosters a collaborative culture and emphasizes long-term relationships with clients, often resulting in repeat business.