Purechannels

Purechannels, also known as The Channel Agency, is a UK-based marketing agency founded in 2005. The company specializes in the indirect channel ecosystem, providing services to vendors, distributors, independent software vendors (ISVs), and partners. Its mission is to help clients maximize indirect revenue through strategic go-to-market (GTM) and engagement solutions. Headquartered in East Sussex, Purechannels has expanded into North America, with a US office in North Carolina. The agency offers a range of services, including joint GTM strategies, partner engagement solutions, and strategic channel optimization. They focus on blending traditional marketing techniques with digital and social methods to create tailored solutions. Purechannels emphasizes a straightforward approach, led by a team of experienced professionals, and has received industry recognition for its innovative campaigns. The leadership team includes CEO Glenn Robertson, Chief Creative Officer Daren Bach, and President Mike Ammann, who oversees North American operations.