R3

R3 is a global marketing consultancy that focuses on enhancing the effectiveness and efficiency of marketers and their agencies. With a presence in the US, Asia, EMEA, and LATAM, R3 specializes in agency partnerships, media optimization, and marketing ROI. The company tracks client-agency partnerships for over 3,000 brands across 120 countries through its Adbrands platform. R3 is headquartered in New York City and has a team of around 100 employees. The consultancy offers services in three key areas: Return on Agency, which provides insights and benchmarks for agency partnerships; Return on Media, which audits media processes to improve performance; and Return on Investment, which assesses marketing effectiveness against industry standards. R3 also produces proprietary reports and tools, including annual Agency Family Trees and insights on market trends, helping clients navigate the complexities of agency models and marketing strategies.