Raffo & Co

Marketing and digital capability We work with B2B leadership teams to assess and transform Marketing capabilities to enable new business growth. Addressing team structure and roles, digital delivery platforms, operating processes, analytics and measuring success. We have distinct competence with BI and content driven organisations. Grow market share We advise on and deliver effective B2B market entry and growth strategies, helping companies adopt essential Product Marketing principles and practices. From customer personas to brand values and positioning, and pricing strategies to channel partnerships. Sales lead generation and growth In B2B lead generation and the sales funnel is critical. Drawing on extensive experience we help companies dramatically grow sales lead volume and conversion. Using a blended content-led approach leveraging your customer data, social, digital and traditional channels. Whether a high level strategic roadmap or fully outsourced and managed marketing campaigns, we can help.