RDA Research | geoTribes

RDA Research, also known as Robert Dommett & Associates Pty Ltd, is a strategic analytics firm based in Sydney, Australia. Founded in 1987, the company specializes in synthetic population models and person-level geodemographic segmentation. With nearly 40 years of experience, RDA Research serves clients across Australia, Canada, Great Britain, New Zealand, and the United States, employing around 19 people and generating approximately $3.5 million in revenue. The firm's primary offering is geoTribes, a segmentation system that categorizes consumers into 15 distinct groups based on age, location, and needs. RDA Research also provides a range of data solutions, including synthetic population models, cloud services like Quick Append and Living Insights, and advanced geo-analytics through Explorer. Their tools support market research, corporate planning, and audience targeting, helping businesses gain actionable consumer intelligence. RDA Research collaborates with partners such as Intech Solutions and Equifax to enhance its data delivery and analytics capabilities.