ROMI Associates

We help mid-sized B2B businesses transition into the new era of marketing. We help generate demand, expand accounts and build trust for sustainable growth. Our expertise is centred on helping ambitious (often PE-backed) mid-sized B2B businesses engaged in complex sales. This means long, non-linear sales cycles, buying group decisions and big ticket deals (£50k to £50m+ AOV). We work with founders, CEOs, sales and marketing leaders who want to modernise their GTM strategy, but don't know where to start. We'll help you move away from outdated, MQL-driven lead generation to modern GTM strategies. Our goal is to generate demand in the near term, while helping you become the trusted authority your buyers think of first. Complex B2B is a long game. Our programmes focus on achieving commercial outcomes in the long term with quick wins in the near term. They consist of three parallel streams, often referred to as brand, demand, expand: - Building authority: Becoming the the first name on the shortlist when your buyers need help - Generating demand: Using data-driven outreach to find and engage high-intent buyers - Expanding clients: Finding opportunities to upsell, while turning clients into advocates and referrers Most clients don't want wholesale transformation. They want an accelerated transition or add-ons to their existing GTM programmes. At whatever pace you want to move, we can help. LET'S TALK If you've seen your buyers change but your playbook hasn't, it's time to rethink your GTM. Get in touch: W: romi-associates.com E: contact@romi-associates.com