RUFF & CO. Business Innovation

RUFF & CO's expertise is within Healthcare: Health Tech, Welfare Tech, Digital Health. We advise and assist companies with internationalization, hands-on go-to-market support. This includes market access and market communication in Denmark, the Nordics, and on other selected European markets. We also organise, orchestrate and implement innovation strategy and partnerships from planning to execution, and work at both strategic and operational level and our customers are both private companies and public organizations. We work with a high degree of commitment and dialogue with our customers and understanding of needs is essential for their work. Additionally, we deliver speeches, participate in panel discussions and co-curate events related to healthcare and technology. RUFF & CO. was established in 2014 as a boutique consultancy and network- based advisory. Susie A. Ruff founded the advisory based on substantial experience in the field of healthcare innovation combined with internationalisation, exports, and leadership skills.