Sales Elements

Sales Elements is a training and consulting firm focused on SaaS sales in the DACH region, founded in 2021 by Volker Hein. With a background as a former CTO at SAP, Hein established the company to address the unique sales challenges in Germany, Austria, and Switzerland. Sales Elements offers the "Experience Sales" training program, designed to help sellers win complex deals, shorten sales cycles, and improve win rates. The program emphasizes storytelling, emotional engagement, and the business impact of solutions, making it relevant across various industries. In addition to training, Sales Elements provides sales coaching and consulting services, offering in-deal mentoring to enhance sellers' effectiveness. The company also produces a popular German-language SaaS sales podcast and hosts webinars to share insights and best practices. By 2024, Sales Elements has trained over 850 sellers and teams, establishing itself as a leading partner in SaaS sales training and consulting in the DACH region.