SalesFuel, Inc.

SalesFuel, Inc. is a SaaS-based sales enablement company that offers tools, training, and business intelligence to enhance the performance of sales teams and managers. Founded in 1989 by C. Lee Smith in Columbus, Ohio, SalesFuel has established itself as a leader in sales intelligence and optimization. The company’s key offerings include AdMall®, a business intelligence solution tailored for local marketing and media sales professionals, and TeamTrait™, which focuses on sales hiring, retention, and team optimization. SalesFuel also provides comprehensive sales training and coaching programs to boost the effectiveness of sales representatives and managers. With a strong focus on media sales and marketing professionals, SalesFuel serves over 15,000 clients in this sector and beyond. The company has received recognition as one of the Top 5 Sales Enablement Vendors for 2022 by Selling Power Magazine.