ScaleatriX (formerly IBC Consultants)

At 𝗦𝗰𝗮𝗹𝗲𝗮𝘁𝗿𝗶𝗫 we help 𝗕𝟮𝗕 𝗦𝗮𝗮𝗦 and 𝘁𝗲𝗰𝗵-𝗲𝗻𝗮𝗯𝗹𝗲𝗱 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 grow faster and more predictably through data-driven, ROI-focused marketing. We combine strategy, creativity, analytics and GTM engineering to build systems that attract ideal customers, create qualified pipeline, and accelerate revenue. We're a team of SaaS marketers, strategists, analysts and storytellers with deep experience in demand generation, ABM, product marketing, digital performance and AI-led growth. Our approach is simple: marketing must be relevant, measurable and directly tied to business outcomes. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼 We're your full-stack SaaS marketing partner — from awareness to expansion. • 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — Experiment-led acquisition and lifecycle programs that improve CAC payback, activation and NDR. • 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — High-performing search, social and paid campaigns with full-funnel optimization. • 𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗔𝗕𝗠) — Account-tiering and hyper-personalized outreach to win enterprise deals. • 𝗟𝗶𝘀𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 & 𝗗𝗮𝘁𝗮 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 — Verified, ICP-aligned contact and account data for precise outreach. • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — Positioning, messaging, GTM planning and sales enablement that convert. • 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗦𝗘𝗢/𝗔𝗘𝗢 — SEO-optimized content and answer-engine optimization for Google and AI platforms (ChatGPT, Perplexity, SGE). • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 — Dashboards, attribution and predictive insights that connect spend to pipeline. • 𝗔𝗜 & 𝗚𝗧𝗠 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 — AI-driven automation, generative content, and end-to-end GTM workflows. • 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢 — Senior, hands-on marketing leadership for startups and scaleups.