Shoppertec

Shoppertec is a strategic and commercial consulting firm based in the Comunidad de Madrid, Spain. The company specializes in customer intelligence, customer experience, go-to-market strategies, and retail consulting. With an estimated revenue of $5.9 million and a team of around 15 employees, Shoppertec is led by CEO Jose Antonio Andreu. The firm offers a range of services, including projects that analyze consumer behavior, guidance on market entry strategies, and tailored retail consulting. Additionally, Shoppertec provides specialized training courses designed to enhance companies' market positioning. Notably, it has collaborated with IQVIA on the "Farma Shopper" study, which examines consumer health purchasing behaviors.