Sonderhouse

www.sonderhouse.io We bring the expertise and dedication to help startups and scale ups create something better and drastically increase revenues. Most common business problems trace down to the same key questions: Did you create something that people want, and want to tell others about? We help startups and scale ups achieve product/market fit and optimize their growth through a customer-driven approach. Product/market fit: Identifying and segmenting your audience lays the foundation for everything else, from product roadmap to marketing and sales. We follow a holistic approach, and combine quantitative research, secondary and real-world research to get the full picture. Methods include: * Desktop research * Quantitative interviews * Focus groups * Expert interviews * Marketing concept testing * Behavioral analysis This deep level of customer-understanding is the foundation for a brand and messaging-style that feels familiar enough to resonate with your customers, but different enough to cut through the noise. We co-design your product or service to ensure that you can deliver on your promises. Optimizing your growth: How can you do more for your existing customers? How can you expand to new audiences or markets? We help you get to market leadership through a single-minded focus on value creation. Methods include: * Conversion Rate Optimization * Customer journey analysis and optimization (behavioral design) * Network effects * Leveraging existing customer base * New product launch * Adjacent customer segments (bowling pin strategy) * New markets * Increasing internal efficiency * Increasing profit margins * Monetization & pricing