Storyline

Storyline is a boutique consultancy that bridges the gap between brand and product marketing, positioning and messaging, content and communications. We specialize in helping B2B tech companies move upmarket with a more compelling and resilient story. Founded by former journalist and marketing leader Dan J. Levy, Storyline works with CEOs, CROs, and CMOs across four phases: Phase 1: Finding the story – Using a journalistic approach, we interview your executive team and best customers 1-on-1, research your market and competitors, and map out who you compete with versus what you're confused for to hone in on your unique angle. Phase 2: Crafting the story – After uncovering your storyline, we distill it into a strategic narrative that clarifies your positioning, your point-of-view, and your product differentiation. We'll also develop brand, product, and competitive messaging your GTM team can run with. Phase 3: Bringing the story to market – Once your storyline is sealed, we translate it into the assets that enterprise buyers actually encounter. We'll deliver a sales deck with talk track and homepage messaging with production-ready copy and creative direction. Phase 4: Scaling the story – You won't have to go it alone. We provide enablement, advisory, and editorial support over your GTM, content, and comms strategy so your storyline evolves with your business rather than getting diluted with each iteration. Is your B2B tech company struggling to move upmarket? Are you rewriting your website every 6 months because nobody can agree on positioning and messaging? Is your product ready for the enterprise, but not your GTM motion? Let's find your storyline and make it stick.