SUM

Sum Sales Intelligence, S.L. is a B2B marketing and sales consultancy based in Madrid, Spain. The firm specializes in enhancing revenue performance for B2B companies through Account-Based Marketing (ABM) and omnichannel strategies. With around 109 employees and an annual revenue of approximately $17.8 million, Sum focuses on improving sales and marketing systems to drive top-line growth. The company designs tailored omnichannel marketing models and B2B commercial strategies that target ideal customer profiles and key decision-makers. They implement personalized, technology-driven interactions to nurture leads and offer services such as B2B marketing design, customer acquisition strategies, and demand generation outsourcing. Sum tests its strategies in controlled environments before scaling them for broader application, ensuring effective implementation of their methodologies.