The Basis Point®

The Basis Point® is a sales and marketing strategy consultancy and financial media brand that focuses on the consumer finance, real estate, banking, and fintech sectors. Led by Julian Hebron, the company offers strategic consulting and media management services aimed at enhancing brand awareness and market position for enterprises. The Basis Point operates through two main divisions. Its media brand publishes daily content for consumers, industry professionals, investors, and finance enthusiasts, covering topics such as personal finance, real estate, and fintech. The strategy consultancy provides advice to top companies in consumer finance and real estate, helping them with branding and market positioning initiatives. The company serves a diverse audience, including consumers seeking financial information, industry professionals, enterprise clients like banks and lenders, and investors interested in sector insights.