The GAP Collective - B2B marketing specialists for technical businesses

The GAP Collective ‘gets' B2B marketing and branding. We specifically work with organisations that sell complex and technical products and services. Our clients work in mining, technology, renewables, professional services, medical research, healthcare and manufacturing. Our lead strategist and coach, Janine Scott, spent over 20 years delivering marketing outcomes for some of Australia's most progressive B2B brands. In early 2020, she decided to start her own business, and that's when The GAP Collective was born. We operate as a boutique consultancy by choice, focusing on quality over quantity. This approach allows us to work closely with a small number of clients, dedicating the necessary time to thoroughly understand the complexities of each B2B brand and business. As such, we seamlessly integrate with your team, ensuring that our strategies are perfectly aligned with your organisational goals and desired outcomes. Building long-term, ongoing relationships with our clients is at the core of what we do. This commitment to partnership is reflected in the fact that we maintain multi-year collaborations with most of our clients, emphasising not just immediate success but sustained growth and achievement over time.