The New Thing

The New Thing is a social and culture marketing agency based in Bengaluru. Founded by Talented, it focuses on social-first creativity to drive cultural conversations for brands on social media. The agency is co-founded by Viren Noronha, who previously led social media at Swiggy and Tinder. The New Thing aims to disrupt traditional marketing methods by treating social media as a growth function and employing specialized workflows and talent. The agency specializes in creating authentic cultural moments through creator-led content that resonates with audiences. Its unique approach includes staffing exclusively with creators, allowing direct access to trendsetters, and implementing agile processes to adapt to rapid changes in internet culture. The New Thing emphasizes experimental campaigns that go beyond conventional marketing strategies, positioning itself as a leader in innovative social media practices in India.