The Royals

The Royals is an independent Australian creative agency founded in 2011, with headquarters in Cremorne, Victoria, and additional offices in Melbourne and Sydney. The agency is known for its focus on curiosity, sustainability, and employee well-being, promoting a people-centered culture. Its core values—audacity, camaraderie, and revelry—are reflected in initiatives like "Interested Missions," which encourage staff exploration and learning, and "Unnatural Fridays," designed to foster creativity in a sustainable environment. The Royals was recognized as the top workplace in the media and marketing category by AFR's BOSS Best Places to Work 2024 list. As a full-service creative agency, The Royals specializes in marketing and advertising services that emphasize bold, interest-driven creativity. Their approach aims to reinvent businesses and brands through innovative strategies that engage and entertain. The agency has worked with notable clients such as Mercedes Benz, Spotify, and Coopers Brewery, showcasing its ability to deliver impactful creative solutions.