This Is Helm

Helm is a strategy-first consultancy that designs and amplifies places and experiences. Led by industry experts and long-time collaborators Rachel Jones and Andrew Cavallaro, we partner with leaders across travel, tourism, hospitality, property, and design to deliver narrative-led planning, placemaking, marketing, and communications. Through a rare combination of strategic depth and heartfelt storytelling, we help our clients realise their full potential. Balancing the analytical with the emotional, and the practical with the poetic, we intentionally design, curate, and champion brands and destinations to unlock strategic opportunities and to connect them with like-minded audiences. Concepting Services: designing better places and experiences - Brand Positioning - Product & Experience Concepting - Place Vision - Business Case - Brand Strategy - Naming & Brand Identity - Destination Master Planning - Precinct Placemaking Strategy - Guest Journey Mapping - Customer Experience Strategy & Framework Communications Services: amplifying better places and experiences - Public Relations – Earned Media / PR Strategy, Press Office Management, Media Engagement, Media Events - Marketing – Owned Channel / Paid Media Strategy, Campaign Ideation & Management - Market Representation – B2B Sales Strategy, Tourism Industry Engagement, Travel Trade Events Current Clients: Bullo River Station, Cempedak Private Island, Eurail, G Adventures, Nikoi Private Island, Rolls-Royce, Small Luxury Hotels of the World, Song Hotel