Tricycle Europe

Tricycle Europe is a B2B growth partner based in Amsterdam, Netherlands, specializing in social selling, social listening, and thought leadership coaching for marketing and account teams. Since its establishment in 2007, the company has focused on helping organizations enhance their social capabilities and achieve business results through digital and social transformation. The company offers three main services: social listening, which provides actionable insights and buyer intent signals; social selling, aimed at upskilling teams to build relationships on social platforms; and thought leadership coaching, which supports leaders in enhancing their networks and reputation. Tricycle Europe has successfully worked with over 100 organizations in more than 25 countries, coaching over 50,000 individuals. Their notable clients include Microsoft and Accenture, where they have implemented programs that significantly improved social selling practices.