Unchartered Territory

Unchartered Territory is a global agency that specializes in helping brands, particularly in the consumer packaged goods and drinks sectors, expand internationally. Founded by Ben Dando, the agency leverages the expertise of industry veterans to guide brands through their growth journeys. Dando has extensive experience in leadership roles at notable companies such as Liquid Death, Karma Drinks, and Coca-Cola. The agency employs a structured four-phase approach to international brand expansion. This includes mapping strategies, charting market entry plans, scaling growth, and optimizing operations for profitability. Unchartered Territory focuses on assisting founders, CEOs, and executive teams in maximizing their brand potential, particularly in markets like the UK, through partnerships with major retailers.