WECO Africa

WECO Africa is a global trade and business development firm that connects international manufacturers, franchises, and growth-minded brands with the booming markets of Africa. Operating at the intersection of East, West, and South, we specialize in import-export, supply chain optimization, business expansion, and franchising support across consumer, medical, and retail sectors. Our operations span the U.S., China, and Southern Africa, with active networks in Namibia, Zambia, DRC, and beyond. Through our two core divisions — WECO Trading (CPG and retail distribution) and WECO Medical (medical supply chain) — we've introduced 100+ consumer products to African supermarkets and delivered over 1.2 million medical units to clinics in underserved regions. Beyond physical goods, WECO offers tailored consulting for international companies looking to expand or franchise into African markets. From feasibility studies and local partnerships to licensing, regulatory guidance, and GTM strategy, we provide end-to-end support that reduces risk and accelerates success. At WECO, we don't just move products — we build markets. And we don't just consult — WE COllaborate with the people and partners shaping Africa's economic future.