WHYFIVE

WHYFIVE is a consumer insights and strategy consultancy based in Berchem, Belgium. Founded in 2007, the company focuses on understanding the motivations behind human behavior to inform business strategies. With around 24 employees and an annual revenue of $3 million, WHYFIVE has expanded its reach internationally, including a new office in Riyadh, Saudi Arabia, to serve the Middle East and GCC region. The company operates through two main divisions. The Insights Division conducts in-depth market research to uncover core consumer motivations, providing actionable insights for decision-making. The Impact Division translates these findings into strategic action plans for brands, marketing, and innovation. WHYFIVE specializes in marketing consulting, market research, brand strategy development, and competitive analysis, among other services. Their unique methodology involves client teams throughout the research process to foster understanding and ensure the successful adoption of growth strategies.