XForma - Lead Generation B2B

XForma is an Italian B2B lead generation agency based in Florence, specializing in LinkedIn strategies for companies that offer complex solutions. As the first agency in Italy focused on LinkedIn lead generation for B2B enterprises, XForma employs a team of 15-16 professionals dedicated to helping businesses grow. The agency's approach centers on creating qualified business negotiations with decision-makers at target companies, all without investing in advertising. XForma designs scalable marketing campaigns aimed at reaching ideal customers through LinkedIn, ultimately helping B2B companies increase their revenue. The management team includes co-founders Matteo Perrucci and Orazio Laera, along with LinkedIn specialists Lucia Ronzino and Cinzia Consiglio. XForma has successfully assisted over 45 B2B companies, including notable clients like G2 srl, eNetworks, and Trizero.