YEDERLLOW

Thanks for visiting this page! Serving as a shadow Head of Sales / International Ops, we advise the founding & leadership teams of startups and more mature businesses providing go-to-market (G-t-M) advisory, business plans, commercial & pricing models, marketing strategy, org strategy and hiring assistance. We also act on the strategies & tactics we put together - delivering results and building the organization are a significant part of what we do. Whatever your business ‘challenge' - we can help you address it. And if we can't - we can help you find the people who can. WHAT WE DO Yederllow helps customers make the right decisions around their GTM strategy, optimize their resource deployment and implement defined strategies by: - mapping target customers and channel landscape, - evaluating GTM options on the basis of strategic, commercial & financial criteria, - modeling value chain economics for customers & partners under alternative GTM scenarios, - evaluating opportunities to develop technology-led models to serve customers directly, - aligning commercial roles (e.g. sales, account management, product specialists, marketing) to deliver against the value proposition to customers, - assessing the allocation of commercial resources against strategic priorities and reviewing the structure of the commercial functions to improve cost-efficiency, - driving the execution of the defined action plans. YOUR BENEFITS - A bespoke G-t-M platform to drive future growth. - Ability to capture an increased share of the value you're creating. - Enhanced commercial capabilities to deliver against your value proposition. - A sustainable GTM strategy for the future, ensuring continued distribution to customers and reducing the risk of disintermediation by the channels. - Optimal resource allocation to drive increased return on sales & marketing investment. OUR CUSTOMERS We've worked with a dozen of startups operating in IoT, access control, digital learning, HR and devops.