zp/dtc

With expertise across the funnel and 15 years of experience on both the brand and agency sides, I bring a unique perspective to scaling direct-to-consumer businesses. Whether you're an emerging brand crafting your early growth strategy or an established brand stuck in a growth rut, I partner with companies at every stage of their lifecycle. Together, we identify the key levers to drive profitable, sustainable growth—tailored to your brand's unique challenges and opportunities. Data-driven and customer-centric, I operate at the intersection of analytics and consumer behavior to maximize growth for my clients. Areas of Expertise: - Multi-Channel Customer Acquisition - Lifecycle Marketing - Customer Journey Mapping - Merchandising Strategy - GTM Strategy - Content strategy - Conversion Rate Optimization - Creative & Design Ideation - Team Building - Agency Management - Budgeting & Forecasting - Data Analysis & Reporting