Key Takeaway
Scrape People lets you scrape people by name, role, or company to build prospect lists. — at 1 credit per run. It is part of SyncGTM's 15+ lead source library .
What is Scrape People?
Scrape People is SyncGTM's built-in person search engine that lets you discover and build prospect lists by searching across millions of professional profiles. Whether you are looking for decision-makers at target accounts, building an outbound list filtered by job title and seniority, or identifying champions who recently changed roles, Scrape People delivers verified contact records directly into your SyncGTM workspace. The search engine indexes data from publicly available professional networks, company websites, SEC filings, and verified business databases to provide comprehensive coverage across industries, geographies, and company sizes.
In the modern B2B sales landscape, having access to accurate people data is the foundation of every outbound motion. Scrape People eliminates the need for separate prospecting subscriptions by embedding person search directly into your enrichment and activation workflow inside SyncGTM. Instead of exporting contacts from one tool, cleaning them in a spreadsheet, and importing them into another, you search once and immediately have records ready for waterfall enrichment, email verification, and sequence enrollment. Each result includes the person's full name, current job title, company affiliation, professional summary, and social profile links when available. SyncGTM continuously refreshes its underlying data to minimize stale records and job-change lag, which is a common frustration with legacy contact databases.
Sales development teams use Scrape People to build territory-specific prospect lists in minutes rather than days. Account executives leverage it to identify buying committee members at strategic accounts before discovery calls. Marketing teams run searches to build lookalike audiences based on the job functions and seniority levels of their best customers. Revenue operations teams automate Scrape People searches on a schedule to continuously feed top-of-funnel pipelines with fresh prospects matching their ideal customer profile. At one credit per search execution, Scrape People is one of the most cost-effective ways to maintain a healthy and growing prospect database inside SyncGTM.
Once your data is in SyncGTM, you can run it through waterfall enrichment to fill in missing emails, phone numbers, and firmographics from 75+ data providers. Pair this lead source with SyncGTM's enrichment actions and push clean, enriched records directly to your connected CRM or outreach tool. Learn more about how waterfall enrichment works.
How it works
- 1
Define your search criteria by specifying filters such as job title, seniority level, company name, industry, location, or a combination of these attributes in SyncGTM's search interface.
- 2
SyncGTM queries its indexed database of professional profiles and returns matching results ranked by relevance and data freshness. Preview results before committing credits.
- 3
Select the records you want to add to your workspace, or configure auto-import rules to add all matching results above a confidence threshold automatically.
- 4
Imported person records are immediately available for waterfall enrichment -- add verified emails, direct dials, technographic data, and intent signals with a single click.
- 5
Route enriched contacts to sales sequences, CRM sync workflows, or scoring models directly from your SyncGTM workspace without any manual export steps.
Use cases
Account-Based Prospecting
Search for all VP-level and above contacts at your target account list. Filter by department (Sales, Marketing, Engineering) to identify the full buying committee before launching an ABM campaign.
Territory List Building
An SDR assigned to the Northeast US financial services vertical uses Scrape People to build a prospect list of Directors of IT at banks and insurance companies headquartered in New York, Boston, and Philadelphia.
Job Change Monitoring
Search for people with specific titles at companies you already sell to. Run this search weekly to detect when champions leave and new contacts join, enabling timely outreach to both the departing champion's new company and the replacement hire.
Lookalike Audience Expansion
Analyze the job titles and seniority levels of your best closed-won contacts, then use Scrape People to search for similar profiles at companies in adjacent industries to expand your total addressable market.
Event Follow-Up Enrichment
After collecting business cards or badge scans at a conference, use Scrape People to look up each contact and pull their full professional profile, verified email, and company data into SyncGTM for immediate follow-up sequencing.
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