By SyncGTM Team · March 11, 2026 · 8 min read
We Tested 8 Freshsales Enrichment Tools — 4 Were Worth It in 2026
Freshsales has basic enrichment built in, but it only scratches the surface. We tested eight third-party enrichment tools and found four that actually deliver reliable data into your Freshsales CRM.
In 2026, Freshsales (by Freshworks) includes Freddy AI with basic auto-enrichment, but the coverage is limited — especially for phone numbers, technographic data, and niche industries. Teams relying solely on Freshsales' built-in enrichment are leaving significant data gaps in their pipeline.
We tested eight enrichment tools that work with Freshsales and found that only four delivered consistent, reliable data with integrations that actually work. Here is what we found — from waterfall enrichment platforms to budget-friendly email finders.
TL;DR
- SyncGTM ($99/mo) — Best for waterfall enrichment with Freshsales integration and workflow automation
- Apollo.io ($49/mo) — Best budget option with 275M+ contacts and Freshsales sync
- Lusha ($49/mo) — Best for verified direct dials pushed to Freshsales via Chrome extension
- Snov.io ($39/mo) — Best for email finding + drip campaigns at startup pricing
- Adapt.io ($49/mo) — Best affordable B2B contact data for SMB Freshsales teams
What We Evaluated
- CRM integration depth — Freshsales sync, field mapping, automation triggers
- Data coverage — email, phone, firmographic accuracy
- Enrichment speed — real-time vs batch processing
- Pricing transparency — total cost for small and mid-size teams
- Ease of setup — time from signup to first enriched Freshsales record
1. SyncGTM — All-in-one GTM automation with waterfall enrichment across 50+ providers
SyncGTM — All-in-one GTM automation with waterfall enrichment across 50+ providers
SyncGTM supports Freshsales integration, pushing enriched data directly to your leads, contacts, and accounts. The waterfall enrichment engine queries 50+ providers in sequence — far exceeding what Freshsales' built-in Freddy AI can deliver on its own.
For Freshsales teams that want comprehensive enrichment without subscribing to multiple data providers, SyncGTM consolidates everything into a single workflow. The platform also includes AI web scraping, research agents, and drag-and-drop workflow automation.
Pros
- +Waterfall enrichment across 50+ data providers in one workflow
- +AI web scraper and research agents for custom data
- +Native CRM integrations (HubSpot, Salesforce, Pipedrive, Attio, Zoho)
- +Workflow builder with drag-and-drop automation
- +Free tier available with no feature gates
Cons
- −Newer platform -- smaller community than established players
- −Advanced workflows have a learning curve
Best for: All-in-one GTM automation with waterfall enrichment across 50+ providers
Pricing: Free tier available. Starter $99/mo. Pro $249/mo. Business $649/mo.
2. Apollo.io — Prospecting + enrichment + email outreach in one platform
Apollo.io — Prospecting + enrichment + email outreach in one platform
Apollo.io connects to Freshsales through its integrations, syncing contacts and companies for enrichment using Apollo's 275M+ database. The CRM enrichment feature auto-fills missing fields, and you can prospect and run email sequences from the same platform.
At $49/mo with a free tier offering 10,000 credits, Apollo is the most cost-effective enrichment option for Freshsales teams that also need outbound capabilities.
Pros
- +275M+ contact database with email sequences
- +Free tier with 10,000 credits
- +Built-in intent data and scoring
- +CRM integrations (Salesforce, HubSpot, Pipedrive)
Cons
- −Email accuracy below 80% on many segments
- −Credit limits throttle high-volume workflows
- −Data quality inconsistent for niche industries
- −Outreach features basic compared to dedicated tools
Best for: Prospecting + enrichment + email outreach in one platform
Pricing: Free (10k credits). Basic $49/mo. Professional $79/mo. Organization $119/mo.
3. Lusha — Quick contact lookups with verified direct dials
Lusha — Quick contact lookups with verified direct dials
Lusha works with Freshsales through its Chrome extension and API. SDRs can look up prospects on LinkedIn and push verified emails and direct dials to Freshsales with one click — the fastest way to get accurate phone numbers into your Freshsales pipeline.
Lusha's direct dial accuracy is among the best in the market, making it an excellent complement to Freshsales' built-in enrichment. The limitation is scope: contact data only, no firmographic or technographic enrichment.
Pros
- +Chrome extension for instant lookups
- +Strong direct dial phone numbers
- +100M+ B2B contacts
- +GDPR and CCPA compliant
Cons
- −Credit-based pricing gets expensive
- −Limited enrichment beyond contact data
- −No workflow automation
- −Smaller database than ZoomInfo or Apollo
Best for: Quick contact lookups with verified direct dials
Pricing: Free (50 credits/mo). Pro $49/mo. Premium $79/mo.
4. Snov.io — Email finding + drip campaigns for outbound teams
Snov.io — Email finding + drip campaigns for outbound teams
Snov.io integrates with Freshsales through Zapier and its API, syncing found contacts and email verification results to your CRM. It combines email finding, verification, and drip campaigns in one affordable platform.
At $39/mo, Snov.io is the most affordable enrichment and outreach tool that works with Freshsales. The Chrome extension finds emails from LinkedIn and company websites. Email accuracy is lower than dedicated verifiers, but the price-to-value ratio is strong for startups.
Pros
- +Email finder + verifier + drip campaigns in one tool
- +Chrome extension for LinkedIn prospecting
- +Affordable pricing for startups
- +API access on all plans
Cons
- −Email accuracy lower than dedicated verifiers
- −Limited company/firmographic data
- −Drip campaign features basic
- −Phone number data not available
Best for: Email finding + drip campaigns for outbound teams
Pricing: Free (50 credits/mo). Starter $39/mo. Pro $99/mo.
5. Adapt.io — Affordable B2B contact data for SMB sales teams
Adapt.io — Affordable B2B contact data for SMB sales teams
Adapt.io provides B2B contact data that can be pushed to Freshsales through its Chrome extension and web app. With 200M+ contacts and industry-level filtering, it is a budget-friendly enrichment option for SMB Freshsales teams.
Adapt is straightforward: search by company, industry, or title, and export contacts to Freshsales. At $49/mo, it is affordable for small teams. Data accuracy can be inconsistent for niche markets, but for broad industry prospecting it delivers solid value.
Pros
- +200M+ B2B contacts
- +Chrome extension + web app
- +Affordable pricing for small teams
- +Industry and technology filters
Cons
- −Data accuracy inconsistent for niche markets
- −Limited enrichment beyond contact data
- −Basic CRM integrations
- −UI needs modernization
Best for: Affordable B2B contact data for SMB sales teams
Pricing: Free trial. Starter $49/mo. Basic $99/mo.
Comparison Table
| Tool | Best For | Free Tier | Starting Price | Standout Feature |
|---|---|---|---|---|
| SyncGTM | All-in-one GTM automation with waterfall enrichment across 50+ providers | Yes | $99/mo | Waterfall enrichment across 50+ providers in a single workflow step |
| Apollo.io | Prospecting + enrichment + email outreach in one platform | Yes | $49/mo | 275M+ contacts with built-in email sequences and free tier |
| Lusha | Quick contact lookups with verified direct dials | Yes | $49/mo | Verified direct dials and Chrome extension for instant lookups |
| Snov.io | Email finding + drip campaigns for outbound teams | Yes | $39/mo | Email finding + drip campaigns at startup-friendly pricing |
| Adapt.io | Affordable B2B contact data for SMB sales teams | Yes (trial) | $49/mo | 200M+ contacts at SMB-friendly pricing |
How to Choose
- SyncGTM if you need all-in-one gtm automation with waterfall enrichment across 50+ providers
- Apollo.io if you need prospecting + enrichment + email outreach in one platform
- Lusha if you need quick contact lookups with verified direct dials
- Snov.io if you need email finding + drip campaigns for outbound teams
- Adapt.io if you need affordable b2b contact data for smb sales teams
