8 Best GTM Agencies in CEE for B2B Companies (2026)

Central and Eastern Europe is not a B2B afterthought. Poland, Czech Republic, Hungary, and Romania collectively represent over 60 million working-age consumers and one of the fastest-growing enterprise software markets in Europe.

Yet most global GTM playbooks treat CEE as a geographic extension of Western Europe — applying DACH or UK agency playbooks to markets with different buyer behavior, different procurement culture, and different data availability. The result is underperforming outbound, wasted ad spend, and missed pipeline.

The best GTM agencies in CEE understand this gap. They combine regional market expertise with modern outbound infrastructure: GDPR-compliant data enrichment, multilingual SDR programs, and signal-based targeting calibrated for Polish, Czech, Hungarian, and Romanian buyers.

This guide ranks the 8 best GTM agencies in CEE for B2B companies in 2026. Each entry covers specialization, market focus, honest limitations, and pricing transparency.

We also cover how SyncGTM — a GTM intelligence platform with 50+ enrichment providers and 15 real-time intent signals — fits as a data layer for teams executing CEE outbound in-house or alongside a regional agency.

Why GTM in CEE Is Different

CEE enterprise buyers share some traits with Western European counterparts — GDPR compliance is mandatory, decision-making involves multiple stakeholders, and relationships matter. But several dynamics make CEE markets meaningfully different.

First, cost-per-pipeline is lower. A Gartner B2B buying study confirms that enterprise purchase decisions average 6–10 stakeholders — but in CEE mid-market, decisions often move faster, with smaller committees and shorter procurement cycles than DACH or UK counterparts.

Second, English proficiency is high but localization still wins. Polish, Czech, Hungarian, and Romanian decision-makers consume English content fluently — but outbound in the local language consistently outperforms generic English campaigns. Agencies with native-language SDR capability hold a structural advantage.

Third, data availability lags Western Europe. CEE company databases are thinner than US or UK equivalents. Coverage for mobile numbers, direct dials, and verified email on Polish or Romanian companies is lower across most single-provider tools. Waterfall enrichment — running multiple providers in sequence — is the only reliable way to achieve commercial contact coverage.

Fourth, the market is growing fast. Poland's tech sector alone grew 9% year-over-year in 2024 according to G2 market data, with Warsaw, Prague, and Budapest establishing themselves as genuine enterprise software hubs. The pipeline opportunity is real — but only for teams with the right regional infrastructure.

For teams building their own outbound stack, see our guide on B2B go-to-market strategy and our breakdown of the best B2B sales prospecting tools.

1. SyncGTM

SyncGTM — GTM intelligence platform for CEE outbound teams

SyncGTM is a GTM intelligence platform, not a services agency — but it belongs first in this list because it solves the core problem every CEE outbound team faces: getting accurate, GDPR-compliant contact data on Polish, Czech, Hungarian, and Romanian accounts.

CEE contact data is notoriously fragmented. Single providers like Apollo or ZoomInfo have inconsistent coverage for Warsaw, Prague, Budapest, and Bucharest company databases. SyncGTM runs a waterfall of 50+ enrichment providers in sequence — finding the best-available email, mobile, and direct dial for each contact across the region.

Beyond data, SyncGTM surfaces 15 real-time intent signals: job postings signaling hiring sprees, technology installs, funding events, and category-specific research behavior. For CEE teams running outbound on tighter budgets, this targeting precision converts to pipeline faster than broad list-based approaches.

Pros

• 50+ enrichment providers in one waterfall — highest CEE contact coverage of any single tool
• 15 real-time intent signals identify CEE accounts in active buying mode
• GDPR-compliant data sourcing from EU providers
• Usage-based pricing — pay only for valid records returned
• No agency retainer lock-in — execute outbound at internal team speed

Cons

• Platform, not a managed service — requires internal SDR or sales capacity to execute
• No strategic GTM consulting included — you bring the playbook and the team
• Best combined with a regional agency for local market knowledge and native-language outreach

Best for: B2B teams with internal sales capacity targeting CEE markets who need accurate regional contact data and buying intent signals without full agency spend.

Pricing: Starts at $99/mo. See full pricing.

2. FORECOM

FORECOM is a Prague-based GTM and RevOps agency founded in 2018. They connect data, technology, AI, and people to improve business performance — covering the full go-to-market stack from market entry strategy to ABM, lead generation, and sales outreach.

FORECOM's model is technology-led: they implement and optimize HubSpot, Salesforce, ActiveCampaign, Klaviyo, and Freshworks stacks, then build GTM programs on top. This makes them particularly strong for B2B SaaS companies entering the Czech or broader CEE market that need both systems infrastructure and campaign execution.

Their client base includes GoodData, Yieldigo, Shoptet, and Whalebone — all Czech or CEE-native tech companies that have scaled with FORECOM's RevOps foundation. They compose specialist teams dynamically using a freelancer network, giving them more flexibility than a fixed headcount model.

Pros

• Prague HQ with deep Czech and CEE B2B market expertise
• Full RevOps stack: HubSpot, Salesforce, ActiveCampaign implementation and GTM execution
• GTM + ABM + lead generation in one agency — no coordination overhead
• Proven CEE client base: GoodData, Shoptet, Whalebone
• Flexible team composition adapts to project scope

Cons

• Pricing not disclosed — discovery call required before budgeting
• Freelancer-based model introduces dependency on individual availability
• Less suited for pure outbound SDR-as-a-service engagements

Best for: B2B SaaS companies entering Czech Republic or CEE markets that need RevOps infrastructure, ABM strategy, and lead generation in one agency.

Pricing: Not publicly disclosed. Contact FORECOM directly.

3. B2B LAB

B2B LAB is Poland's first dedicated B2B-only marketing agency, operating out of Warsaw since 2015. Exclusive B2B focus across 15+ industries — including software, outsourcing, logistics, energy, and manufacturing — makes them one of the most specialized options for companies targeting the Polish market.

Their services cover lead generation, PPC campaigns (Google, LinkedIn, Facebook, Bing), content marketing, marketing automation, and B2B website design. B2B LAB builds lead generation campaigns designed to generate demand — not just traffic — by structuring value at each funnel stage before a prospect reaches sales.

Their client portfolio includes Brita, eTutor, CFO Services, and JMGJ Law Firm — spanning industrial, professional services, and SaaS segments. They operate across Poland, Europe, and the United States, making them suitable for both domestic Polish GTM and for international companies entering Poland.

Pros

• Poland's only dedicated B2B-only agency — zero distraction from B2C work
• Operating since 2015 with deep Polish market buyer expertise
• Full-funnel: lead gen, PPC, content, automation, and website in one team
• 15+ industry verticals covered — broad sector knowledge
• Serves both domestic Polish companies and international entrants

Cons

• Poland-centric — limited Czech, Hungarian, or Romanian market depth
• Pricing not publicly disclosed
• Less emphasis on RevOps infrastructure or outbound automation

Best for: Companies targeting Polish B2B buyers that want a specialized agency with 10+ years of exclusive B2B focus across multiple industries.

Pricing: Not publicly disclosed. Contact via b2blab.pl.

4. Growbots

Growbots was born in Warsaw in 2014 and has since grown into one of the most well-known outbound sales automation platforms in the world. With 2,000+ customers, $1.2B+ in pipeline generated, and 225M+ cold emails sent, Growbots sits at the intersection of CEE engineering talent and global outbound execution.

Their platform covers AI-powered prospecting from a 180M+ contact database, multichannel campaign sequencing (email, LinkedIn, calls, tasks), email deliverability warm-up, and a Concierge service where Growbots runs outreach on your behalf. Forbes called them "a Polish company on the way to Wall Street" — a signal of how far they've traveled from their Warsaw origins.

For B2B teams targeting CEE markets, Growbots offers the dual advantage of a locally-built platform with global outbound infrastructure. The Concierge service is particularly relevant for companies without in-house SDR capacity that want managed outreach execution.

Pros

• Warsaw-born with deep CEE market DNA and global scale
• 2,000+ customers and $1.2B+ pipeline generated — proven track record
• AI prospecting from 180M+ contact database
• Concierge managed outreach service for teams without internal SDRs
• Full multichannel: email, LinkedIn, calls, and manual tasks in one platform

Cons

• Software platform first — strategic GTM advisory is limited
• CEE contact database coverage for specific CEE markets varies by country
• Concierge service is an add-on — pricing not bundled transparently

Best for: B2B companies that want outbound automation at scale — either self-serve via the platform or managed via Concierge — with CEE-native roots and global reach.

Pricing: Plans start around $49/mo for the platform. Concierge pricing on request.

5. ContentPlus BBN Hungary

ContentPlus is the exclusive Hungarian partner of BBN — the World's B2B Agency — a network operating 61 offices across 32 countries. Founded in 2017 and based in Budapest, ContentPlus brings global B2B marketing methodology to the Hungarian and CEE market.

Their approach covers branding, content, martech, and campaign activation. They specialize in ABM, social selling, influencer marketing, and inbound — driving sales leads through creative and content-driven programs across B2B verticals including IT, manufacturing, procurement, logistics, and financial services.

BBN's proprietary Navigator tool — described as "the world's only integrated B2B marketing tool" — gives ContentPlus a methodology advantage over boutique local agencies. Notable clients include Trilak, DPD, Jungheinrich, Aegon, and Panda Security.

Pros

• Exclusive Hungarian partner of BBN — access to global B2B agency methodology and network
• Effie award-winning B2B campaigns in Hungary
• ABM, inbound, social selling, and full brand coverage in one agency
• Deep experience in regulated B2B verticals: logistics, manufacturing, finance
• BBN Navigator gives structured methodology beyond typical boutique approach

Cons

• Hungary-focused — limited direct execution capability in Poland or Czech Republic
• Pricing not publicly disclosed
• Content and brand-led approach — less suited for pure outbound or SDR-as-a-service

Best for: B2B companies targeting Hungarian enterprise buyers that need ABM, content marketing, and brand-led demand generation from an agency connected to a global B2B methodology network.

Pricing: Not publicly disclosed. Contact via contentplus.hu.

6. Yellow Bird

Yellow Bird is a Budapest-based content and lead generation agency with 11 years of agency experience and 23 years of marketing consultancy background. Their 17x Marketing Diamond Award and 6x Campaign of the Year Award recognition makes them the most-decorated B2B lead generation agency in Hungary.

Yellow Bird focuses on database building and content marketing as the primary lead acquisition mechanism. Their proprietary SMART24 tracking system measures lead quality and ROI through the full funnel — a meaningful differentiator in a market where most agencies report on leads, not pipeline contribution.

Their process moves from strategy to full-service implementation: creative content, newsletter management, blog content written for keywords, and automated systems for businesses. For B2B companies targeting Hungarian decision-makers, Yellow Bird's local market expertise and award-winning creative output is a strong combination.

Pros

• 17x Marketing Diamond Award — most-decorated lead gen agency in Hungary
• SMART24 tracking system ties content to pipeline, not just lead volume
• 23 years of combined marketing consultancy background
• Full-service: strategy, content, newsletter, SEO, and automation
• Deep experience with Hungarian buyer behavior and local market dynamics

Cons

• Hungary-focused — limited regional scale across Poland or Czech Republic
• Content-primary model — slower to pipeline than outbound-first approaches
• Pricing not publicly disclosed

Best for: B2B companies in Hungary that want content-led lead generation with verifiable ROI tracking and creative campaigns that win awards and drive pipeline.

Pricing: Not publicly disclosed. Contact via yellowbird.hu.

7. Marketup

Marketup is a full-service digital marketing agency headquartered in Prague, certified as a Google Premier Partner (top 3% nationally), Meta Business Partner, and Adform certified. With 1,000+ campaigns executed, 70+ active clients, and €20M+ in budgets managed, they are one of the most operationally scaled agencies in the Czech Republic.

Their services span performance marketing, brand campaigns, SEO, social media, influencer marketing, and media planning. Long-term partnerships are their differentiator — ABB has worked with Marketup for 8 years, Nordic Telecom for 5 years — signaling client satisfaction above industry average.

Marketup has won Czechia Best Managed Companies 2025 (Deloitte), the EMEA IN2 SABRE Award 2024, and multiple Czech Superbrands Business Awards. Their evidence-based approach combines data, creativity, and strategy — making them a credible choice for companies that want campaign performance over branding fluff.

Pros

• Google Premier Partner (Czech top 3%) — highest certified performance marketing status
• 1,000+ campaigns and €20M+ managed — operationally proven at scale
• Long-term client partnerships (ABB 8 years, Nordic Telecom 5 years)
• Multiple national and EMEA awards including Deloitte Best Managed Companies 2025
• Full-stack: performance, brand, SEO, social, and media in one agency

Cons

• Czech-centric — limited direct execution in Poland, Hungary, or Romania
• Performance marketing-primary — less suited for outbound SDR or RevOps programs
• Pricing not publicly disclosed; premium agency rates expected for Google Premier tier

Best for: B2B companies targeting Czech Republic decision-makers through paid media, SEO, and full-funnel performance campaigns at a certified, award-winning agency.

Pricing: Not publicly disclosed. Contact Marketup for a proposal.

8. LeadGem

LeadGem is a Netherlands-based GTM and RevOps agency with EMEA multi-market capability that includes CEE. They combine 50+ data sources for lead enrichment with GDPR-compliant outbound infrastructure — a combination that directly addresses the data scarcity challenge of executing outbound in CEE markets.

LeadGem's RevOps-first model means they build the outbound infrastructure, CRM architecture, and lead enrichment workflows before launching campaigns. The systems they build remain with the client after the engagement ends — making them a better long-term investment than pure execution-only SDR agencies.

For companies with CEE as one market in a broader EMEA expansion, LeadGem's ability to coordinate Benelux, Nordics, DACH, and CEE in one agency avoids the operational overhead of managing four regional agencies simultaneously.

Pros

• 50+ data sources for CEE-specific lead enrichment — GDPR-compliant by design
• RevOps-first: infrastructure and outbound systems outlast the engagement
• Multi-market: CEE + DACH + Benelux + Nordics in one agency
• Strong CRM integration depth across HubSpot and Salesforce

Cons

• Netherlands HQ — less on-the-ground CEE presence than Warsaw or Prague agencies
• Stronger in outbound infrastructure than local brand-building or content GTM
• Pricing not publicly disclosed

Best for: B2B companies targeting CEE as part of a broader EMEA expansion who want GDPR-compliant outbound infrastructure and multi-market execution without managing multiple regional agencies.

Pricing: Not publicly disclosed. Contact LeadGem directly.

How to Choose the Right GTM Agency for CEE

The right agency depends on which CEE market you're targeting, what GTM motion your product supports, and whether you need execution or infrastructure.

• Have internal sales capacity? Start with SyncGTM to get GDPR-compliant CEE contact data and intent signals across Polish, Czech, Hungarian, and Romanian accounts. Execute outbound in-house at a fraction of agency cost. Pair with a regional consultant for local market knowledge.
• Entering Czech Republic or broader CEE market for the first time? FORECOM's RevOps-led GTM approach — market entry strategy, ABM, and HubSpot implementation — is the most complete package for B2B SaaS companies entering from outside the region.
• Need B2B lead generation in Poland specifically? B2B LAB's decade-long exclusive B2B focus and 15+ industry verticals make them the specialist choice. No generalist agency overhead.
• Want outbound automation without building infrastructure yourself? Growbots' platform plus Concierge service handles prospecting, sequencing, and managed outreach — with CEE-native roots and global database access.
• Targeting Hungarian enterprise buyers with a brand + ABM motion? ContentPlus BBN Hungary's connection to the global BBN network and Effie-award creative gives you global methodology with local execution.
• Need proven content-led lead gen in Hungary? Yellow Bird's 17x Marketing Diamond Award track record and SMART24 ROI tracking make them the most accountable content agency in the market.
• Running paid demand generation in Czech Republic? Marketup's Google Premier Partner status, 1,000+ campaigns, and €20M+ managed budget make them the most operationally proven performance agency in Prague.
• Planning multi-market EMEA rollout that includes CEE? LeadGem's GDPR-compliant infrastructure and CEE + DACH + Benelux + Nordics multi-market capability avoids the complexity of managing four regional agencies.

See our breakdown of B2B go-to-market tools and the best buyer intent tools for B2B for the data infrastructure that complements any of the agencies above.

Final Verdict

The best GTM agencies in CEE operate in distinct lanes. FORECOM and B2B LAB own the strategy and B2B marketing lane in Czech Republic and Poland respectively. Growbots is the outbound automation platform of choice built in the region. ContentPlus and Yellow Bird anchor the Hungarian ABM and content-led market. Marketup leads on paid performance in Prague. LeadGem bridges CEE into broader EMEA rollouts.

For most enterprise B2B teams, the highest-ROI CEE strategy combines a data platform like SyncGTM — to solve the CEE data scarcity problem with waterfall enrichment and intent signals — with one specialist regional agency for cultural and execution depth. That combination consistently outperforms a single full-service retainer in both pipeline velocity and cost efficiency.

CEE rewards early movers. Companies that build outbound infrastructure and regional agency relationships now are building pipeline moats before Western European competitors saturate the market.

For a broader view of how GTM tools and agencies fit together, see our go-to-market canvas for B2B professional services and our complete guide on B2B sales automation.