A/B Consulting

A/B Consulting is a boutique strategy consultancy based in New York City, specializing in growth strategy and M&A advisory. The firm employs a tailored approach to each project, ensuring that strategies are innovative and actionable. With a team of fewer than 25 consultants from prestigious strategy firms, A/B Consulting brings diverse expertise to its client engagements. The firm offers comprehensive advisory services in two main areas: growth strategy and M&A deal advisory. In growth strategy, A/B Consulting provides end-to-end support, including opportunity assessments, go-to-market strategies, and market research. For M&A deal advisory, the firm focuses on data-driven investment decisions, commercial diligence, and value creation planning. A/B Consulting has worked with global Fortune 500 companies, private equity firms, and educational institutions, advising clients like Walmart, Intuit, and Adidas.