ABM Leadership Alliance

ABM Leadership Alliance (ABMLA) is a community focused on enhancing Account-Based Marketing (ABM) strategies and advancing B2B marketing careers. Founded in 2016, it serves as a hub for education and collaboration among B2B marketers, providing modern frameworks, research insights, and networking opportunities. ABMLA aims to empower companies to effectively implement ABM through various models, including Enterprise ABM and Growth ABM. The organization offers a variety of resources tailored for B2B go-to-market teams. These include rigorous research, benchmarking tools, and proven frameworks for scaling ABM. Members benefit from a peer network that facilitates idea exchange and strategy validation, along with access to insights on emerging trends and AI-powered strategies. ABMLA also hosts educational events, such as panels and summits, to help demystify ABM technology and marketing stacks.