AdDaptive Intelligence, Inc.

AdDaptive Intelligence, Inc. is a provider of Account-Based Advertising (ABM) and Account-Based Marketing solutions tailored for B2B advertisers and agencies. Founded in 2010 and based in Waltham, Massachusetts, the company focuses on connecting advertisers with their target customers by integrating offline and online data for enhanced accuracy. The AdDaptive platform supports multi-channel advertising campaigns, including display, native, video, connected TV, programmatic audio, and account-based analytics. Key features include data onboarding for comprehensive account views, automated audience segmentation for precise targeting, and AI-powered creative delivery aimed at decision-makers. The platform also offers transparent reporting that links advertising efforts to revenue and Return on Ad Spend (ROAS). AdDaptive serves a diverse range of agencies and brands, helping them achieve B2B success and drive revenue growth. The company has been recognized as the "Best Account Based Marketing Company" in the MarTech Breakthrough Awards Program.