Brigid Marketing Services

Fractional CMO for founder-led B2B companies that are ready to scale but don't want—or need—a full in-house marketing department. I WORK WITH Founder- & owner-led B2B organizations that: - Have strong product–market fit & ambitious growth goals but lack senior marketing strategy & leadership. - Sell complex, high-consideration solutions where full-funnel demand generation, lifecycle nurture, & sales enablement are essential to moving deals forward. - Need a partner who can align B2B marketing & sales pipeline metrics—not just "do more marketing." HOW I DRIVE GROWTH - As your fractional CMO, the focus is on building a measurable, accountable marketing engine that supports revenue targets. - Lead marketing strategy & leadership that connects positioning, go-to-market, & demand generation to revenue goals. - Design full-funnel B2B marketing programs & lifecycle nurture journeys that create, capture, & convert qualified opportunities. - Own digital marketing implementation across channels (content, paid, email, webinars & events), grounded in analytics & data-driven decision-making. - Implement & optimize marketing automation & MarTech platform expertise (HubSpot, Marketo, Salesforce, Pardot & Zoho) to support scalable campaigns & reliable reporting. - Drive revenue operations alignment by connecting marketing, sales & sales enablement. HOW I WORK WITH FOUNDER CEOs - Engagements are structured to be high-impact, transparent, & collaborative. - Start with a deep dive into your revenue model, ICPs, sales cycle, & current funnel to baseline pipeline metrics. - Audit existing campaigns, content, & MarTech platforms to surface quick wins & gaps. - Build a 90‑day & 12‑month roadmap that prioritizes demand generation, lifecycle nurture, & sales enablement initiatives with clear KPIs. - Lead ongoing execution, analytics reviews, & cross-functional collaboration with sales so everyone is aligned on growth priorities.