By Appointment Only, Inc. (BAO)

By Appointment Only, Inc. (BAO) is a family-owned B2B sales and lead generation company founded in 1997. Based in Chelmsford or Burlington, Massachusetts, BAO specializes in appointment setting, demand generation, and market access strategies for high-tech sales and marketing teams. The company employs between 200 and 999 professionals, including over 200 skilled sales experts, and generates approximately $68 million in revenue while serving more than 150 clients across North America. BAO offers a range of outsourced sales and marketing services designed to enhance sales pipelines and facilitate connections with decision-makers. Their services include demand generation, opportunity identification, appointment setting, account-based marketing, and lead qualification. BAO utilizes proprietary tools like OppID™ for market insights and integrates advanced technology to support data-driven campaigns. The company emphasizes a performance-based pricing model, ensuring clients pay for results. With a strong focus on B2B tech, BAO has established partnerships with leading firms such as Automation Anywhere, SAP, IBM, Dell, and Salesforce.com.