CDco (formerly Consumer Dynamics)

Consumer Dynamics is a New York-based strategy and innovation consultancy founded in the early 1990s. The firm specializes in consumer insight-driven ideas for marketing, branding, and product development across various industries, including technology, healthcare, food and beverage, personal care, beauty, and lifestyle brands. With a team of fewer than 25 employees, Consumer Dynamics operates as a privately-held company and has over 25 years of experience in the professional services, marketing, and advertising sectors. The company offers consulting services in three main areas: Insights, Strategy, and Innovation. Their Insights focus on digital analysis, ethnographies, and consumer journey mapping to uncover motivations. The Strategy pillar includes brand positioning and go-to-market planning, while Innovation encompasses product development and brand identity creation. Consumer Dynamics employs a proprietary methodology called the Hive™, which facilitates co-creation with target consumers, helping clients from startups to established brands shape their products and market strategies effectively.