Cross Consulting

Cleantech companies have bold visions for their products and services. This isn't surprising, given that most of their founders and CEOs are engineers, scientists, or technologists. Fine-tuning the product or service often takes the lion's share of the focus, to the detriment of the revenue model. Perhaps you've noticed some of these problems: Weak brand positioning and storytelling Critical misfires between marketing and sales Ill-defined (or nonexistent) go-to-market strategy Lack of deep, detailed, research-backed knowledge about your target customers The result is sputtering revenue and falling behind in a competitive marketplace. Do you have the alignment between product, marketing, and sales that will bring you revenue growth? Do you have a proper flight plan? With Cross Consulting, I help cleantech leaders develop a well-defined strategy to realize their vision. We then translate that strategy into a Flight Plan with clear, actionable steps and guidelines that drive real revenue growth—all on a fractional basis and at a price point within reach.