CXO Edge™

CXO Edge™ is an executive growth advisory built for companies at inflection points—when execution is happening, but results aren't compounding. We partner with founders, CEOs, and executive teams to correct the upstream decisions that determine growth: strategy, structure, priorities, and alignment. Our work sits above campaigns and tactics—because most growth challenges aren't caused by lack of activity, but by fragmented decision-making across marketing, brand, customer experience, and go-to-market. CXO Edge helps organizations transform marketing from a cost center into a coordinated growth engine. We design and optimize operating models that align brand, demand, product, sales enablement, and customer experience into a single, measurable system. Customer experience is the foundation of everything we do. Growth accelerates when acquisition, retention, loyalty, merchandising, and lifecycle strategy are connected—supported by data, enabled by the right technology, and owned at the executive level. Led by Marion Tharp, MBA, CXO Edge brings decades of global B2B, B2C, DTC, SaaS, and franchise leadership. Marion has built and led growth engines across North America, Europe, and Asia—driving innovation for multi-billion-dollar brands and scaling organizations through complexity, change, and transformation. Our engagements span: • Fractional CMO & executive advisory • Marketing organization design & leadership alignment • Customer experience & lifecycle strategy • Go-to-market and growth operating models • Martech, CRM, and automation optimization We don't add more noise. We create clarity. At CXO Edge, we help leadership teams move from activity to alignment—and from alignment to sustained, repeatable growth. Let's build what growth depends on.