About Darren Wilson
I help founders and executives of mid-market brands build process and grow revenue. I work on a project basis and never carry more than 2-3 clients at a time.
I offer (5) core services.
FRACTIONAL CMO / STRATEGIC ADVISOR
Fractional project work or leadership support on key initiatives:
Executive Team Participation | Budget & Forecasting | Tactics & ROI | Talent & Vendor Sourcing | Process | Partnerships | Team Structure & Accountability | Product & Brand Positioning | Analytics & KPIs | Events & Experiential
GO TO MARKET STRATEGY
Audit : Market & Persona | Revenue & Budget | Customer Experience
Recommendations : Budget, Tactic, Reporting, Talent & Timeline
BOARD ADVISOR / PARTICIPANT
Prep and participation in board meeting(s) to address a specific topic(s).
DUE DILIGENCE
Digital, research, financial, product and talent review.
MARKETING LEAD COACHING
2 hr monthly call developing skills in leadership, process and accountability.
- - -
BUSINESS EXPERTISE
: Revenue / Forecasting
: Budget / EBITDA Management
: Brand positioning / Strategy
: Conscious Leadership
: Analytics / KPIs / BI
: Paid Media
: Affiliate
: Influencers
: SEO / Content
: Social / Comms
: CRM / Email / SMS
: DTC + eComm
: Amazon
: Customer Experience
: Customer Service / Live Chat
: Loyalty
: Creative Direction
: Concepting / Ideation
: C Suite Member
: Experiential Marketing
: Proven Entrepreneur (4x)
: Speaker (TEDx)
Expertise
marketing coachingdtcgo to market strategypaid mediacrmrevenue growthexecutive teammarketing strategy
Services & Expertise
marketing coachingdtcgo to market strategypaid mediacrmrevenue growthexecutive teammarketing strategyinfluencer affiliateamazonmarketing servicessalesenterprise softwareenterprisescomputer software
Technologies
Route 53Amazon AWSreCAPTCHAWordPress.orgGoogle AnalyticsVimeoAppNexusDoubleClick FloodlightGoogle Tag ManagerCedexis Radar
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