Decision Counsel

Decision Counsel is a B2B strategic marketing and growth activation firm based in Oakland, California. Founded in 1992, the company specializes in aligning marketing, product, and sales teams to enhance brand development, drive revenue, and strengthen customer relationships. With a team of around 24 employees, Decision Counsel generates approximately $6 million in revenue and operates across various industries, including advertising services, fintech, and digital event management. The firm offers a range of services, including go-to-market strategies, content marketing, digital user experience design, and AI/ML integration. Decision Counsel focuses on creating strategic programs that optimize digital experiences, enhance brand strategies, and accelerate revenue growth. The leadership team includes experienced professionals such as Founder & CEO Sal Fuentes and Executive Strategist Mike Swainey, who guide the company's collaborative and transparent approach to empower client teams.