Do What Works

THE PROBLEM: Your buyers aren't using AI like Google anymore. They're having conversations with AI research assistants—describing their requirements, asking follow-ups, and getting tailored vendor recommendations. AI builds shortlists without buyers ever visiting your website. That makes traditional SEO and "get cited by AI" strategies incomplete. The discovery mechanism changed from keyword-based to requirements-based. THE SOLUTION: I help B2B companies structure their messaging so AI tools recommend them when buyers research solutions in their category. THE APPROACH: → Free Monthly Workshop: Live demonstration showing exactly what happens when your buyers use AI to research solutions. Watch AI build vendor shortlists in real-time, then learn the six factors that determine if you're on it. → AI Shortlist Audit: Diagnostic assessment showing where you appear (or don't appear) when AI researches your category. I test multiple AI platforms with real buyer queries and give you a detailed report on your AI discoverability. I don't have implementation services to upsell or a team to feed. Just diagnostic clarity on what's broken and what to fix first. Then you decide: use your internal team, your current agency, or I'll help you find the right specialists. ABOUT DAVE LEE: Dave Lee is a former full-service marketing agency owner with 20+ years helping companies including Toyota, Beckman Coulter, and Deloitte develop marketing strategies that move the revenue needle. After running a HubSpot agency for years, Dave shifted to strategic consulting when the AI buyer shift made traditional marketing playbooks obsolete. Today, as an AI Shortlist Architect, he helps $2-20M B2B companies adapt to the way buyers actually make purchasing decisions in the age of AI.