Epoch Roots

Epoch Roots is a female-owned and operated independent marketing consultancy founded by Tara Soltow. We guide hyper-growth consumer brands across lifestyle and regulated industries through pivotal periods of high-stakes evolution and transformation with a range of marketing advisory and fractional CMO services. As brands evolve from scrappy startups to mature market leaders, they often face complex challenges and unfamiliar terrain: fragmented marketing efforts, operational bottlenecks, and unclear strategies for sustainable growth. That's where we come in. Epoch Roots partners with leadership teams at these critical inflection points, translating aspirational visions into clear, differentiated, and scalable marketing strategies and activation plans. We drive alignment across business functions, streamline operations, and ensure marketing efforts work in concert to fuel growth—not in silos. With nearly two decades of cross-sector marketing experience, Tara brings deep expertise in brand building, go-to-market strategy, and integrated activation for both emerging disruptors and global household names. Through Epoch Roots, she connects the dots others overlook, helping brands outgrow their growing pains and accelerate toward their next stage of success.