Evan Patterson Consulting

Providing Fractional CMO support, go-to-market consulting, and identity-driven marketing systems for B2B SaaS startups, think tanks, and professional services firms. My work focuses on organizing the entire front of the business: narrative, sequencing, demand, content, community, partnerships, and the decisions that shape how a company shows up in the market. Most teams have effort. They need direction. I help them build a marketing engine that works with intention instead of urgency. This includes advisory around GTM structure, ICP clarity, offer positioning, message architecture, and the internal systems that keep the company aligned. It also includes content and community strategy, partnership development, influencer and affiliate management, and executive brand support when leadership needs a stronger public presence. I coach teams on social selling and personal branding. I ghostwrite for founders and operators who want a presence that carries weight. I build frameworks that help marketing, sales, CS, and partnerships work in the same story instead of different interpretations of one. Every engagement centers on clarity, structure, and identity. The goal is simple: make the company easier to understand, easier to buy from, and easier to talk about.