First Chair Marketing

The first chair in an orchestra is the section leader and the conductor's key partner in delivering an outstanding performance for the audience. That is how First Chair Marketing sees its relationship with clients. We specialize in working with technology companies that need to tell simple, relatable, compelling stories to their customers, no matter how complicated or hard to differentiate their products. Services include:content marketing & thought leadership, brand positioning, offering strategy & product portfolio, team organization and management, public relations, event strategy & programming, sales & marketing materials evaluation and improvement, primary research as a marketing platform, media & creative strategy, mobile advertising strategy for publishers or buyers, agency or vendor procurement with a sub-specialty in bullshit detection.