Frequence

Frequence is an award-winning provider of advertising sales automation software and services, focusing on local media markets. The company offers a comprehensive platform that streamlines digital advertising sales, operations, workflow automation, and reporting. Recently acquired by Madhive, Frequence empowers media companies and local advertising agencies with data-driven tools for creating omnichannel ad proposals, optimizing campaigns, and delivering analytics. The platform features a suite of configurable media products tailored for programmatic advertising, including display, OTT/CTV, streaming audio, and more. Key functionalities include generating smart proposals, automating fulfillment, and creating detailed performance reports. Frequence supports local businesses by enhancing ad sales and improving ROI through effective planning, targeting, and measurement. With a commitment to collaboration and innovation, Frequence aims to unify workflows in the digital communication era.