Halstrom LC

I'm an independent marketing analytics consultant with over 10 years of experience helping companies build accurate, reliable reporting systems that drive decision making. My work spans the full analytics stack including setup and troubleshooting, GA4 migrations, Google Tag Manager (client-side and server-side), dashboard development, paid media tracking, and CRM/ERP/CDP integrations. I've worked with startups, global brands, and regulated industries (healthcare, finance, insurance) to design analytics solutions that are both compliant and actionable. Typical projects include: - GA4 and GTM audits, clean-up, and implementation - Set-up of other analytics tools, like Amplitude, Adobe, Mixpanel and Segment. - Building dashboards in Looker Studio, Power BI, or Tableau - Identifying and resolving data discrepancies across platforms - Integrating consent tools like OneTrust and Google Consent Mode v2. - Structuring data pipelines via BigQuery or Segment I work directly with clients or in partnership with agencies, often serving as the fractional analytics lead across marketing, product, and executive teams. If your data is a mess, I'll make sense of it and leave your team with documentation, structure, and clarity.