High Tide Marketing and Communications

High Tide is purpose built for any brand that wants to authentically ride the swell of the cultural conversation but doesn't know how to get there. I combine the strategic rigor and big ideas of advertising with the earned-first mentality of public relations to provide a true 360 view to any assignment. I work seamlessly across internal departments and with agency partners to ensure we're building work that resonates and drives business ROI. I have done this for some of the most storied brands and with some of the biggest agencies in advertising, public relations, and event marketing. Now I can do it for you on a project or fractional basis. Services for Brands: - In-house support: advertising, digital marketing, social media, influencer engagement, event oversight, internal and external communications - Brand strategy: positioning, focus groups, workshop design and facilitation - Integrated go-to-market planning - Campaign creation and management: platform strategy, content creation, budget management Additional Services for Agencies: - Account / Team / Agency leadership: director, group director, department lead - Business development; pitch leadership, strategy development, growth planning, tool development