Innovate on Purpose

Is Your Organization Performing Random Acts of Innovation? Innovate on Purpose unlocks organization success by aligning innovation efforts with strategic vision and market needs. Innovation may require understanding beyond markets and personas. It must be aligned with organizational vision and strategy to be considered successful. Too many organizations perform random acts of innovation – building guesses and hoping for the best. Even when a guess is successful, the team has no idea how to sustain the achievement. But can you innovate when the market can't tell you want it wants? Others avoid innovation altogether because their backlogs are full of ideas from existing users, tweaking existing products. Why risk innovating when customers tell you what they want? This makes sense until those same customers leave, and flock to the forward-thinking startup. When is focusing on existing customers right? Can it ever be wrong? Some organizations live unhappily in the middle – talking about being innovative, but not acting in ways that enable it. Lacking alignment between what leaders say and what they fund; what teams propose and what markets need. These disconnects can be the most frustrating of all. Can organizations align around what innovation means to them? We offer a step-by-step workflow to focus innovation to deliver strategic goals, uncover actionable market insights and enable teams with a deep understanding of the markets they serve. It's time to stop the random acts of innovation – we can do better.